Meet The Founder Pam Howard Schaecher
At Amaya, we seek to create clothing that is distinctive, comfortable and timeless. Our tunics, shirts, and dresses are designed to stand out with exquisite colors and prints, delicate hand embroidery and exceptional craftsmanship. Our goal is for each piece to be as unique as the woman who wears it.
Amaya products are made possible through an extraordinary collaboration with artisans in remote villages of northern India. Our garments are made using centuries-old techniques-from block printing with vegetable dyes to embroidery on silk- a stark contrast to the modern clothing industry.
Amaya was founded over a decade ago by Pam Howard Schaecher, a former international educator with a lifelong passion for textiles. Through Amaya, Pam has sought to preserve ancient crafts and give support to the extraordinary artisans of India, while also educating girls through the company’s Educating for Empowerment program.
When one purchases an Amaya, he or she is also supporting the artisans who need employment and who have painstakingly
learned A Craft that is Centuries Old.
History of Amaya
We’ve spent nearly 12 years working in India, developing relationships and partnerships in three key areas of the country. This is where we select our fabrics, design and create our block and screen prints, and embroider our clothing destined for fine shops around the world.
We’re proud of our work within small Indian communities, and the impact we’ve had on them by providing much needed training, trade and support.
Here’s a look at just one of those communities …
Several years ago, the Indian government created a huge natural habitat for tigers in Rajasthan. The impact on area farming communities was devastating as whole villages had to be resettled outside of the borders of the reserve. Deprived of access to the wood, land, and water needed to support traditional farming, serious economic and social problems befell the men, women, and children of the area – including loss of income.
In response to the growing crisis, a foundation was formed with the objective of teaching new skills to local women: sewing, motif design, embroidery, and weaving. By allowing women to bring their small children to work with them and to have flexible hours, it became possible for them to earn a living, survive, and raise their families.
Amaya’s partnership with this village provides both an outlet for their products and steady income for these hard-working women and their families. And because of this partnership, Amaya can provide beautiful and unique clothing to women around the world.
Interested in our products? Locate a boutique near you!